boohooman New Ambassador – Jon “Bones” Jones
boohooMAN.com is excited to announce their most recent ambassador, MMA fighter and undisputed light-heavyweight champion of the world, Jon Jones. The unveiling of the yearlong partnership ignites the start of a number of initiatives that the brand will be supporting him on, the 32 year old mixed martial arts titleholder will bring a new dynamic to the way boohooMAN has traditionally aligned with celebrities and athletes.
The shoot follows the recent drop of the first ever activewear collection from the brand earlier in the year. The collection offers high quality, true performance wear but aesthetically elevated in true boohooMAN style. The four-way stretch fabric combines quality with functionality whilst a minimal neutral colour scheme provides a consistently clean finish.