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1. Volunteer Recruitment: The Essentials

Welcome to this module Volunteer recruitment for NGOs. Let’s start at the beginning: The Essentials. Volunteerism drives community development around the world, but organisations struggle with recruitment and retention. In this “essentials” module we will examine some of the foundations of recruiting volunteers for organisations and campaigns. When we talk about campaigns in terms of Non Governmental Organisations (NGOs), these are advocacy or issues campaigns, not necessarily political. However, political parties will use many of the same approaches as NGOs in recruiting volunteers. It is important to plan for volunteer recruitment, especially if volunteerism is not part of the established culture. To put together a good recruitment programme, it helps to first understand why people would want to volunteer, so we can appeal to their interests.

So let’s think from the perspective of a potential volunteer. People give their support and their time to campaigns for lots of different reasons: Social reasons — people find satisfaction being around other people. In places where there is little to do in the community, offering volunteerism a social opportunity will attract people. There are Personal reasons people volunteer Our friends and family will often help out just to be with us and supportive of what we do. Friends and family members are important sources of volunteer help. Some volunteer for professional reasons Volunteer experience can add to a person’s professional resume, or CV.

Young people will often see the value in being able to get work experience in the voluntary sector to build their professional credentials. In areas where there is high unemployment, this can also be an incentive to job seekers, making them more attractive to potential employers. Values—some people support organisations, causes and campaigns because they align with their moral or religious values. Change Makers some people are looking to make a difference and believe in the cause or objectives of the organisation Some people are Community Minded they get satisfaction from being connected to, and contributing to the development of their community.

Status being part of an organisation, movement, or community project gives some social status. Some volunteer for causes and organisations that have helped them, their family, or their community. The have been beneficiaries of the organisation’s work. There are a lot of reasons why someone would choose to, and benefit from, volunteering. Can you see any trends in this list? Many volunteers are either PERSONALLY connected to the organisation or cause, even another volunteer. Others are IDEOLOGICALLY aligned with the work through religious or social values. Finally, some want STATUS or PERSONAL ADVANCEMENT. What all of these different reasons have in common is SELF INTEREST. People volunteer because it’s in their interest to do so, and they get something out of it.

So it’s our job, as organisers, to understand WHY they might volunteer, and to make sure that we are meeting their needs. Where will you find potential volunteers? Remember, many of them are people that already have some connection to the organisation, or the cause. Start by using networks your organisation already has. You have access to unlimited number of potential volunteers but need to start with what you already have and work your way through those networks. First, ask family and friends, then colleagues and acquaintances. Then, think about any organisations—social, religious, or professional— that have a connection to the work you do. For example, there may be an environmental studies programme at a local university. You can approach the faculty or student association and ask for support for your environmental actions. Finally, use social media networks to let people know about your activities and describe the volunteer opportunities.

As with any organisational effort, recruiting volunteers needs to be planned. While you might succeed in recruiting some volunteers without a plan, you stand a better change of recruiting what you need, and retaining people for a longer term. Put these tools in place to organise your efforts. It is important to have a focus point as the volunteer recruiter. This can be a single person or a small committee. It’s important that the whole organisation know who, or what group is responsible for recruitment, because you might have people approach the organisation on their own initiative. If they do they should be directed to the appropriate body to find out more about the opportunities available to them. The focal point should develop a recruitment plan that identifies who would volunteer for which campaigns, programmes, or events. And they should plan how those potential volunteers will be contacted. For example, does there need to be a person-to-person contact, on-line announcements, a phone call, or all of these? As a general rule of thumb; if someone volunteers once for an event, campaign, or programme, they are likely to do it again – if they got something out of the first time.

Also, they may only be interested in a narrow set of issues your organisation is focused on, and may not volunteer to help on something else. So it’s important that your organisation have a system to capture volunteer contact information, including what motivates them to volunteer. Lastly you need to develop volunteer recruitment materials, and pitches. These are materials and talking points that allow the recruiting team to engage directly with potential volunteers; speaking to the incentives the might most appeal to them.

Make sure your team has time to practice their pitches and make adjustments to talking points where necessary. Here are the elements of a strong pitch. A good pitch is short —not more than 4-5 sentences—and uses simple language. It lays out the difference you are trying to make (your goal), and how your work will have an impact. In other words, a recruitment pitch is a lot like a campaign’s pitch to community members and target audiences – it just ends in a different call to action. What is your recruitment call to action? What specifically is it that you want the potential volunteer to do? Make it as specific as possible! OK, now you’ve got someone assigned to manage the volunteers. You’ve identified who to ask to volunteer. You have your database set up, and you’ve got your recruitment pitch ready.

NOW – You’re ready to go! The key to growing a strong volunteer base is in making volunteer recruitment something the organisation does every single day. If someone expresses interest in your work, ask them to volunteer. If people like Facebook postings, ask them to volunteer. If the organisation doesn’t have immediate need for volunteers, keep your team engaged by offering internal trainings, or social events, or host a discussion. Ask current volunteers to return and invite their friends and family to come, too. Recruiting volunteers is the first step— keeping your volunteers happy and productive comes next! First, always make volunteers feel welcome in your organisation or at events. Introduce them around and make sure they are comfortable and feel part of the team. Make sure to give volunteers a specific task and show them how to do it.

Check back to make sure it’s going ok for them. Make a point of talking with them regularly while they are working with you, show that you care about what they are doing and that it’s important to the larger effort. Everybody wants to feel appreciated for their work! Make sure to thank volunteers and to recognise their efforts publicly. Always ask volunteers to come back for the next activity. Over time, give great volunteers more responsibility. These are the people who will really help grow your organisation! Make sure they are getting out of the experience what it is they wanted. Remember, some people volunteer for the opportunity to socialise, make sure that they do, while still getting their work done. Volunteers contribute to community developments around the world. Because of volunteerism charitable and community based organisations are able to address important issues affecting millions of lives. Sometimes organisations struggle with recruiting and maintaining volunteer teams because the lose sight of why people volunteer, and how to ensure the experience is rewarding. And let’s be clear, volunteer work is rewarding.

Production team: Preparing material: Francesca Binda, Carlo Binda, Mohammad Khasawneh Translation: Farah Ismail Editing: Halla Hadidi Design and montage: Amjad Hassouneh, Mohammad Khasawneh Arabic voiceover: Afnan Jafari, Sarah Ismail This training material prepared by Binda for International Consulting (BCI) for Institute of War and Peace Reporting (IWPR) within Ante Raeda Project Funded by the British Government .

As found on Youtube

Reaching potential through volunteering

My Name is Asif Ali Khan and i am 22years. And I am Edwin Terrace and I’m a 27 year old volunteer at Correos. It involves for me quite a range of different activities that I do with Asif. We have a good laugh together and like going out and doing things we both enjoy like bowling.The most important thing for me to come from it is that I can talk to someone I can like and like I said I can trust him and like a best friend.
I usually try to volunteer with Asif, once a month and fit in the volunteering around my life.
I Have been volunteering with Asif over a few months and i think the key to volunteering is not to over co-mitt yourself as you may be quite busy with in your own life, as I say we try to arrange to meeting once a month.
I had been supported by correos for quite a long time, almost six years and I felt like I want to give back something to correos. I started by translating for people who can’t speak English so i was helping them. I felt like I’m doing something really good something worthwhile if anybody’s thinking of volunteering I would say to them simply just give it a go.
Just find what you yourself consider to be a worthwhile cause and simply go for it. I think you get to develop yourself as a person and also you get to help others. I don’t think anyone realises what such a significant difference a volunteer can make, as well as starting to provide or assist with an excellent service.
I remember the excellent work years ago of Leslie Morrison who was my support worker from correos and i remember that i told her that like I want to raise awareness about disabilities.
I want to do public speaking so she arranged a meeting for me with Caroline Brown and she formed a pathway for me, which from that and following her step by step plan we achieved so many things.
I’m like able to talk about my own experiences and how i lost my sight, and how that affected my education and entirely changed my life.
I realize that is me and nothing can stop you at all you have just involve the best support behind you you can get then you can achieve anything.

As found on Youtube

10 Top tips on recruiting and retaining young volunteers

Stephen Tutin has volunteered with various organisations since age 13. His first experience of volunteering was helping to run online groups, some of which included people who had difficulties such as autism, social isolation, or difficulties controlling anger. These problems made it hard for them to socialise face-to-face but socialising online helps them develop their 10 Top tips on recruiting and retaining young volunteers

thumbnail courtesy of ncvo.org.uk

Why those charity shop cast-offs are diamonds in the rough

Giving to and buying from charity shops is a cheap way to dress well – and one expert today explains why it also helps support people thousands of miles away. There they were sitting on a shelf in a Shrewsbury charity shop – four brand new shirts all in my size and all in their wrappings, writes Mike Haynes. I knew they retailed at £25 each but they were asking £4.99 each. I took the plunge into the world of charity shop clothes buying. I bought three and left the fourth for someone else. I am not that greedy. Why those charity shop cast-offs are diamonds in the rough

thumbnail courtesy of shropshirestar.com

Fundraising for Stafford fire family reaches £20000 in a day

 

More than £20,000 has been raised for the family of four children killed in a house fire in Stafford. The fire broke out just before 3am on Tuesday morning at a house on the Highfields estate. The children’s mum, her partner and a baby boy were able to escape. The Crowdfunding page was set up by Stephen Glover who says it is incredible how people have come together to show support. It’s such a tragic thing that has happened, I’m a father myself and I just can’t imagine what it’s like to lose a child. The community has really pulled together to support this family at such a horrible time. Fundraising for Stafford fire family reaches £20000 in a day

thumbnail courtesy of itv.com

Fundraising: Identifying Stakeholders

We’ are going to be looking at how to identify stakeholders in research projects. This is important when you’re thinking about fundraising because at this stage, and you’ve probably had an idea you’ve worked at how much you’re going to need, and you’ve got an initial project budget, and you’ve started to communicate your minds. You’ve worked out a kind of activity design, and now you’re working out how to identify the people who are going to be involved or benefit from your job, First of all, we need to think about why you need to identify stakeholders at all.

Really, you’re going to need them to get behind your job, and they’re going to help your different ways, in different stages of the project. So, you really want to work out who benefits from this project that you’re making – those are your key stakeholders. So, who’s directly affected by it, who is indirectly affected by it, and who are the key people organizations and universities involved in this area of practise – that it is in your local region, or it might be all of the people who are involved in that art figure or creative figure that you’re using. So, various kinds of the field of interest or the type of project that you’re doing.

When you’re thinking about stakeholders, as well, you also want to think about who would be interested in your project – who’s already keen on the types of things you’re doing? If you’re intention and publishing video games, who are the people who have been playing? Who are the people who write about games? Who are the people who get involved in that community? Think likewise about who you could partner up with – does it help anyone else? Does your project aid anyone else to achieve their own purposes or their own objectives? And who else is already doing things like this? All of these people are going to be stakeholders in what you’re doing. You might want to think about determining who has already been involved in research projects like this before.

And they might be useful to you in lots of different ways. Then, you want to think about who could help support your job – who could be an advisor or a mentor? That’s a great thing if you’re thinking about a project that is entirely new to you or at a magnitude that you haven’t worked out before. So, determining somebody to mentor you who’s already gone through the process will be amazingly useful. Who perhaps has abilities that you need so there might be particular kinds of technical things that you need help with? There might be skills in things like fundraising or community organisation – that you might actually benefit from – and also thinking about who might have some money that they can contribute. This might be a small or huge sum – it might be organisations that operate in your neighbourhood field or in your domain rule. It might be homes like colleges and universities. Your programme might crossover with their goals, and they might have some little funds that are accessible to people to help support things and to get up and running You might also want to think about who might have other resources that they can contribute.

So, if you’re looking for a venue, are there people who know who have got access to venues? Or organisations in your domain of interest or your geographical field that might be able to help you out with things like that? It might also be things like equipment, or it might be volunteers or staffing for different things that you’re doing. When you’re thinking about all of these various stakeholders I’d recommend writing a list of these people in these columns of who would be interested, why they would be interested in your project and what could they contribute.

So, what would be different things that they could offer up to the project? It might be skills or equipment or venues. It might be cash; it might be donations of different kinds. You’ll want to write the name of the stakeholder – it might be a company, or it might be an individual – You’ll want to think about how you could communicate with them and what kind of things you should ask them for. Say you’re contacting people like a blogger who writes about your topic or your domain of interest, maybe you contact them by Twitter or the contact form on their blog and maybe what you’re asking them for is to blog about your project about what you’re doing so that they can tell other people so that they can become interested in it too.

Once you’ve got your listing of stakeholders together and invest some time brainstorming it, you will have worked at who will benefit from your job, who is likely to be interested and who might be able to support you in different ways You’re going to want to get those guys on board when you’re looking at what type of fundraising that you want to do. So, stakeholders can play a crucial part – they might be the audience, they might be the participants, or they might be the crowd that helps you attain crowdfunding aims.

Fundraising – What Is Crowdfunding?

We will be addressing two important questions What’s crowdfunding? And how do you take action.You are about to make something interesting happen. You’ll have a budget and a basic plan for assembling your project and you’ll know what scheme or project is going to reap the benefits of it, who might be interested and who could probably support it in several ways.

So now it’s a great time to begin to answer that question “What’s crowdfunding?” it’s certainly really simply it’s whenever a lot of folks bring a small amount of money, pooling small contributions, multiplying that with a lot of individuals, people from communities with common interests and adding all of that collectively to make a huge pot of money or job fund. So, it’s likely you have heard about different successful crowdfunding promotions from about the world or in the United Kingdom where people post their task online and have others to become involved get involved by pledging money – pledging a tiny amount which all results in a more substantial total to help make the thing happen.

There are a few different kinds of platform for crowdfunding. The first one is reward-based, this is things like Kickstarter, IndieGoGo or Crowdfunder. These are websites that hosts those types of reward-based campaigns that operate donation-based campaigns you may recognize a few of these like Just Presenting and additionally, there is micro patronage so that sites like Patreon with different type of crowdfunding websites centered some may be one where users can make one off donations to a project that you create This may be things such as where people are sponsored to take action like a marathon or even to contribute to rebuilding a building – something similar to which they make a full page where people can make these types of small donations so you use it like an online collection jar. So, like in real life if you are asking people have you got a pound or two you could put towards this thing They’re not getting anything specific in exchange just a sense of well-being and thrills to have the ability to support the scheme. It’s also an extremely productive way to collect in donations for a particular task.

So, if you just want people at to offer a pound or two – to give you a small amount to go towards something – using these kind of websites can be really useful. Other ways of collecting in small donations or smaller amounts of money towards something is this notion of micro patronage It is where users are making different digital works sometimes it could be YouTube videos it could be at online language resources for things, maybe it’s also real-world events or real life things that are going on and that’s where users make small regular payments to support the things that you create.

So, you’d make a Patreon page telling people about all the fantastic things that you do and the fantastic things that you make in the world and then people can pay this type of membership – so that it can be a way to collect in this registration or membership cost – a small monthly amount that folks want to contribute to keep you going, keep you making the things that you want to make. It is also a really successful way to gather regular or ongoing repayments, so if you some events that happen, suppose you operate a club of some type and then micro patronage might be considered a really excellent way to make use of the public to help support what you’re doing. The last of these types of websites is the the one which we will take a look at the most – that’s reward-based crowdfunding. This is where users pledge money towards a job target in return for rewards. You may be placing 15 pounds into the task where somebody wishes to create a booklet and then you would get a duplicate of that book in exchange as an incentive You should use this in several different ways to attain your project seeks.

It’s also a really efficient way to accumulate together larger levels of money so we see crowdfunding promotions really running in to the thousands frequently so it allows you to maybe achieved like a huge print run or creation of something that you wouldn’t have had the opportunity to make just with a few donations or a small pot of money. When we’re pondering back to the professionals and cons of different kinds of fundraising techniques, we’ll understand that crowdfunding is great because it allows you to get products out in to the world. So, if you are making some “thing”, an actual physical item it allows you to distribute that basically worldwide anywhere that you can post it.

In addition, it allows you to get people involved so gives you to create a crowd across the task build excitement about what you’re doing It’s excellent for projects that are from about a thousands of pounds or more In addition, it allows you to tell your story in like manner kind of advertise what you’re doing It gives you a program to achieve that and it’s a good way of making your network the prevailing people you understand and your community associations into money to fund your projects. On the downside, it requires quite a lot of efforts in conditions of planning and preparation looked after does take time. The project’s themselves stepped on usually about 28 days to 30-35 times (so for five weeks).

You have to spend a lot of work reaching people – finding people out there on the globe who will be considering your project and getting those to pledge, convincing them that your project is a very important thing to invest their money on against a lot of competition – there are numerous crowdfunding jobs released every day and there are probably gonna be hundreds or thousands in different categories you are looking at so it is an extremely competitive at kind of project, or way of financing, And yes it can be all or nothing etc. the different websites say Kickstarter for example unless you achieve your full job target then you will not get the cash.

There are different models available – IndieGoGo and Crowdfunder also enable you to take everything that you have raised but those include much bigger fees and can become more expensive to improve profit this way So if you are beginning to think about planning for a crowdfunding campaign you’re going to need to look again at your project aims – what is it that you want to make – could it be a product that you would like to distribute? could it be something you could sell tickets for? is it something that you would like to create a community around? or something that you’ll require to measure interest or support? If it can many of these things, if there’s heading to be always a product or something you could sell tickets for, it will likely be really good match crowdfunding With this reward-based crowdfunding method additionally you need to have a look again in your list of stakeholders – those were every one of the individuals who are going to reap the benefits of your projects going on – and think about how they could support assembling your project – how many of them is there? If there are a huge selection of them this is going to make your project a lot more viable as a crowdfunding marketing campaign If it only benefits 10 to 20 people that’s not going to be adequate really to get this started.

You are going to really have to think about how exactly you widen that number of folks that the job benefits – that quantity of stakeholders – also think about how much money would each person each of your stakeholders spend to get an incentive. Sometimes you may be doing assignments where people don’t have lots of money, they don’t have a lot of disposable income – on their behalf five pounds is likely to be big money to provide to work. In other situations you may be dealing with people where 500 pounds doesn’t seem to be very much to them plus they could easily give that to your crowdfunding advertising campaign. So think about of your stakeholders, and on your stakeholder list how much cash would each individual need to be able to spend on your project to receive an incentive. Also consider what different organizations there are in this particular. Not all of your stakeholders are going to be a similar – not absolutely all of individuals who reap the benefits of your project will be the same types of individuals, or in the same types of scenario and think also that what things in starting your project can make people want to talk about and recommend the marketing campaign.

A crowdfunding campaign is really about growing and gaining support since you can to find as many folks as is feasible who will get behind this – so you’re gonna need to think really carefully about how precisely those people will share your project how they’re going to recommend it to other folks and exactly how they’re really going to obtain a excitement heading about what you’re doing. So now you’ve thought about these types of benefits and drawbacks of fundraising its time to start.

As found on Youtube

Love for Wausau to fund new canopy over Kickbusch Plaza

 

WAUSAU, Wis. (WSAW) In a round about way, pure love for the city of Wausau will purchase a new canopy to help keep musicians, performers, and their equipment cool during the Jazz on the River Concerts in the summer. The Kickbusch Plaza, located behind the Marathon County Library, houses a stage popularly used during the jazz concert series, but it’s also available to the public on a first come, first serve basis. Executive Director Blake Opal-Wahoske with the Wausau River District Organization said use of the stage isn’t reaching its full potential. “It’s great to have people down there and it’s great to have musicians, however, that heat of the summer and the sun reflecting off of our aluminum stage is counteracting some of our equipment so we’re looking at getting a canopy installed.” To pay for the new canopy the organization is looking to love for help. Love for Wausau to fund new canopy over Kickbusch Plaza

thumbnail courtesy of wsaw.com

Charity shops’ profits grow to almost £300m

 

Profits from UK charity shops grew to an estimated £295m in the last financial year, up from £278m the previous year, according to new research. The Charity Retail Association (CRA)’s latest research programme found that in the year to March 2018, an estimated 327,000 tonnes of textiles were donated to charity shops, up from 323,000 the year before. Donated goods made up an estimated 82.3 per cent of charity retailers’ total 2017/18 income, up from 81.8 per cent the previous year. Bought-in goods, meanwhile, made up an estimated 6.3 per cent of charity retailers’ income, down from 6.9 per cent the year before. Gift Aid reclaims made up 5.1 per cent of charity retailers income, a similar proportion to the previous year, while 4.0 percent was from sales to recycling merchants, up from 3.7 per cent the previous year. The CRA said there are approximately 11,200 charity shops in the UK, as was estimated the previous year. Charity shops’ profits grow to almost £300m

thumbnail courtesy of civilsociety.co.uk

Over half of the UK’s workforce want more help from employers with financial planning

• Over a third (34 per cent) of employees have a month or less salary saved
• 55 per cent of employees say they want more financial help from employers
• Pensions, insurance and savings are among employees’ most valuable benefits
• Neyber is urging businesses to help employees plan for financial shocks

Over half of Britain’s workforce (55 per cent) want employers to help with financial planning, new research from Neyber has found.

Younger staff in particular are keen to get more support from the businesses they work for. Over 72 per cent of 18-34 year olds said they would value financial planning information and help. By contrast, just 25 per cent of those who were 65 and older wanted help.

Heidi Allan, head of employee wellbeing at Neyber, said: “In the past, many businesses have been reluctant to get involved with financial education for employees – due to concerns this could be seen as intrusive or unwelcome. What our research clearly shows is that most people want more help. Employers need to stop thinking of employees’ finances as a taboo subject and look at new ways to guide them – whether that’s providing information, education, or products and services which help staff manage their finances.”

Helping employees better manage their finances is a win-win for businesses. When employees worry about money it can lead to stress, mental health issues and extended absences from work. In fact, financial stress costs UK businesses £120.7 billion ever year.

And workers’ financial situations are more precarious than ever. Over a third (34 per cent) of employees have less than a month’s salary set aside. Of those – 14 per cent have no savings whatsoever. Nearly one in five (18 per cent) are not saving any of their monthly salary.

Allan said: “With so little money to fall back on, something as simple as a car repair could leave employees struggling to cope.

“Businesses must support their staff and help them on the savings journey, or risk a workforce that suffers from financial stress, leading to high levels of absences and lower productivity. It’s not just the right thing to help employees manage their finances, it is critical for business success too.”

As well as providing support and education, businesses should consider offering benefits programmes which allow staff to manage their finances.

Only 4 per cent of people are currently saving in a workplace ISA. The same percentage use an employer-sponsored savings account.

But 39 per cent of those surveyed said that they would value savings benefits if they were provided.

In fact, financial benefits are among those most valued by employees. The most valuable benefit to provide is a pension (72 per cent) and almost half (47 per cent) said they value insurance policies. Support and guidance (47 per cent), share plans (38 per cent) and financial education (36 per cent) were also welcome.

By contrast, just 34 per cent valued the ability to buy or sell holiday and only 28 per cent appreciated childcare support.

Allan concluded: “As the primary source of income, employers are in a great position to reinforce the importance of regular saving, through financial education and providing support to help employees choose the right products for their needs.

“Clear communication and easy access to financial advice and products play a huge part in achieving engagement. This allows employees to make smart, well informed decisions about what is right for them and their loved ones.”

Neyber’s full report – the DNA of financial wellbeing – can be found here.