• Harley Street Hypnotherapist Adam Cox has experienced a 500% increase in enquiries
• Katy Perry’s newly released song ‘Never Really Over’ includes the lyric “I guess I could try hypnotherapy, I gotta rewire this brain”
• To keep his daughter happy, Adam Cox is offering Katy Perry a free hypnotherapy session.

Harley Street hypnotherapist Adam Cox and founder of ‘Addiction Experts’ was shocked to discover the reason behind him receiving so many hypnotherapy enquiries was due to Katy Perry’s new single that discusses her contemplating hypnotherapy over obsessively thinking about her ex.

The song by Katy Perry is the UK’s highest new chart entry at 13, signalling the end of a two-year solo hiatus and references her struggles with past relationships. 

Initially, Cox didn’t understand why he was getting so many enquiries about such a specific area until he overheard his 9-year-old daughter playing the song and picked up on the hypnotherapy reference “I guess I could try hypnotherapy, I gotta rewire this brain.”

While listening to the song, Cox noticed striking similarities between the feelings Katy echoes and the same feelings patients often seek help for.

“The song is essentially the thought process of thinking about the previous partner and attempting to move on but falling into the pattern of thinking about the past relationship,” says Cox. “The lyric in the chorus “I tell myself, tell myself, tell myself, ‘Draw the line’ And I do, I do But once in a while, I trip up, and I cross the line And I think of you” – is a common pattern as it shows the conflict between the conscious decision to draw the line and move on, but this is easier said than done and many people will experience flashbacks of previous memories or moments with their ex with strong emotional connections which can become addictive.” 

Adam continues, “The lyric where she admits to checking her ex’s name online is also a common theme as many clients admit to following their ex on social media platforms, often anonymously. This compulsive behaviour can cause traumatic new feelings, particularly if their ex is now with someone new.” 

To celebrate her new single, and win brownie points with his daughter – Cox wants to offer Katy a free Hypnotherapy session to help her rewire her brain before she ties the knot with Hollywood actor Orlando Bloom.

“Katy has helped my practice flourish so offering her free hypnotherapy is the least I could do, says Cox. “I would start by taking a detailed analysis of the issues and what coping mechanisms she uses to get by. Many people can turn to excessive eating or drinking to self-medicate. I’d also see if the emotional attachment to the ex-partner is affecting current relationships as many people try to erase the memory of an ex in a new relationship, unfortunately, if the emotional bond is still with the ex it can negatively affect a new relationship. I’d use a combination of clinical hypnotherapy, NLP and CBT to help her change her thought patterns or to use her words ‘rewire her brain’.”

For those unable to directly see Adam, he has also created a free hypnosis audio download for those struggling with an ex and not able to work with him directly. 

“As a hypnotherapist based in Harley Street, many people can’t afford to work with me. To help as many people as possible I’ve created a hypnosis download specifically to help people get over an ex priced at just £9.99. I will donate all proceeds to a charity of Katy Perry’s choice.”

To access the download visit http://www.addictionexperts.co.uk/addicted-to-an-ex.html

• What Car? Target Price research finds manufacturers are offering cash discounts of £16.8 million across the UK new car market* 
• Discounts have risen by more than 10% since February to support sales
• Latest SMMT figures show UK new car registrations down 3.1% for the year, with business registrations down by 39.8% 
• Citroen found to offer biggest savings across all models and fuel types, with an average saving of 12.8% 
• To find the best new car deals, visit: www.whatcar.com/new-car-deals

Dealers have increased new car discounts by more than 10% since February, in a bid to maintain sales. The move equates to savings of £16.8 million off manufacturer list prices across the market*, according to the latest research by Britain’s leading consumer champion and new car buying platform, What Car?. 

Analysis of the UK new car market by What Car? Target Price mystery shoppers found the average discount on a new car at the end of May stood at £2,595 – or 7.9% off the average list price. 

The latest May new car registrations figures from the Society of Motor Manufacturers and Traders (SMMT) shows the UK new car market is down 3.1% for the year, with private registrations down by 2.9%. Business registrations are down by 39.8% for the year. 

Dealers are offering larger discounts to counter the decline in sales, according Rachael Prasher, managing director of What Car?: “Across the UK car market, we are seeing manufacturers slash cash prices by £16.8 million. This isn’t manufacturers panicking or throwing in the towel, but using the basic economic rules of supply and demand to maintain sales volumes.” 
Across all manufacturers, Citroen was found to offer the best cash discounts on its vehicles, with 12.8% off the list price. Volkswagen and Seat dealers offer the second highest price reductions, at 11.5% and 11.0% off list prices, respectively. 

Estate cars, MPVs and luxury cars came with the highest discounts, at an average of 10.3% across the three segments, while the typical discount on SUVs, hot hatches and sports cars were all below 6%. 

Prasher added: “The differences in discounts across sectors shows manufacturers are being tactical with their approach – offering larger cash reductions in areas with less demand, while keeping prices stable in sectors they know are popular and sell well.” 

To find the best deals on new cars, visit: www.whatcar.com/new-car-deals